Web Site Design & Management Certificate
31 Total CreditsHalf of the AAS degree, this certificate provides a "sneak peak" into the world of web design. Learn how the world wide web has a powerful impact on sales, marketing, and the entire world of business and be a part of it!
Goals & Outcomes
To prepare the students for an entry-level position in the field of e-commerce or web development, or transfer to another degree program.
- Graduates secure a job in the field of information technology within two years.
- Graduates seeking further education transfer to a degree program.
To prepare the students to interact effectively within a diverse business population.
- Students will interact effectively within a diverse student population by completing collaborative projects.
To prepare the student with the design, business, and technical skills needed to create web sites.
- Students will be able to create web sites.
- Students shall be able to understand the structure of web sites.
To train students to solve business problems.
- Students will demonstrate the use of computers as a problem-solving tool.
- Students will analyze the needs of an organization and develop a web site.
To introduce students to a variety of international business scenarios.
- Students will demonstrate an understanding of worldwide issues related to business.
- Students shall use the web to integrate sales and marketing activities on the global level.
To prepare students to gather, organize, manage, and interpret data electronically.
- Students will demonstrate the ability to derive information from data.
- Students will demonstrate the ability to apply information toward making decisions.
- Students will demonstrate the ability to use techniques involved in creating a basic web page.
To prepare students to demonstrate information literacy.
- Students will use traditional and contemporary information technology.
- Students will identify, access, and appropriately use authoritative sources of information.
First Semester
GC110 Digital Design 3 cr
This course introduces the principles, techniques, and technologies used to produce graphic design on the computer. The visual elements and language of graphic design are taught through the demonstration and mastery of programs and problem-solving methods. It includes becoming technically proficient in the use of software, learning the methodology of graphic design, and demonstrating problem-solving ability.
BM120 Principles of Marketing 3 cr
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.
IS120 Comp Operating Systems & Environments 3 cr
This course will provide the student with a thorough understanding of the role of operating systems in managing the basic operations of the computer. Primary emphasis will be placed on operating systems and environments used with Intel-compatible equipment but additional platforms will also be discussed. Command-line, menu-driven and graphical user interface (GUI) systems will be discussed. Topics will include managing and organizing storage devices, customizing the operating environment and controlling system startup, designing menus, memory management techniques, installing software packages, and multitasking. The course will be taught in a lecture and laboratory format. Students will be required to take exams and complete computer projects. Prerequisite: IS101 Introduction to Personal Computers.
IS180 Internet for Business 3 cr
This course will focus on the Internet and the World Wide Web as valuable resources to be used in gathering and disseminating business information. Students will gather information with various techniques and evaluate the quality of that information. The course will explore Internet and WWW protocols and search engines. Students will learn the techniques involved in creating a basic Web page. The course will be taught in a lecture and lab format. Students will take exams and complete projects. Corequisite: EitherIS130 Desktop Publishing for Business or GC216 DesktopPublishing.
Choose one of the following:
IS130 Desktop Publishing for Business 3 cr
This course introduces the principles of desktop publishing in a business environment. Students will design and produce professional quality business documents that combine text, graphics, illustrations, and photographs to produce documents such as letterheads, business cards, flyers, brochures, promotional documents, and newsletter. Prerequisite: IS101 Introduction to Personal Computers.
GC216 Desktop Publishing (Windows) 3 cr
This course introduces desktop publishing through desktop computers, word processing, and page layout software as well as desktop scanners, laser printers, and high-resolution laser typesetting used to produce brochures, catalogs, newsletters, and other types of publications.
Second Semester
IS240 Networking Essentials 3 cr
This course provides an overview of networking concepts. Topics include LAN topologies, transmission media, protocols, network operating systems, and the OSI Model. Network security issues and network-to-network connections are also discussed. Through lecture and classroom demonstrations, students are exposed to the procedures involved in administering a LAN. Prerequisite: IS101 Computer Applications & Concepts 1.
CI256 Intro to Programming for the Internet 3 cr
This course provides an introduction to the tools needed to create and manage a web site. Topics covered include history of the Internet and the World Wide Web (WWW), how to access the WWW, identifying goals needed to create a successful web site, page layout programs, and an introduction to Hypertext Markup Language (HTML). Common Gateway Interface (CGI) scripts and legal issues of copyright on the web are discussed. Students create their own web site. Prerequisite: CI130 Programming in C++, or IS180 Internet for Business.
EN153 Practical and Prof Written Communications 3 cr
This course provides the student with various skills required to communicate in the industrial, business and technical settings. Emphasis is placed on the objective presentation of ideas and information. It will include the preparation of such items as formal and informal reports, abstracts, summaries, and proposals. It will include practice in the coherent organization of ideas, stylistic conventions, standard language usage and the design and decisions necessary for successful written communication. The course is taught by lecture, demonstration and in-class practice. Course assignments will include a formal report as a term project. Prerequisites: EN101 English 1 and EN102 English 2 or permission of the instructor.
GC213 Graphic Design for the World Wide Web 3 cr
This course explores design concepts for the World Wide Web (WWW) while developing expertise in web-based typography, image file formats and sizes, hexadecimal color, frames, cascading style sheets, tables, and site interactivity. Emphasis is placed on the understanding of browser constraints, hypertext markup language (HTML), site planning, and site structure. Prerequisites: GC110 Digital Design or both GC141 Digital Illustration and GC142 Digital Imaging. PT207 Digital Photography may be substituted for GC142 Digital Imaging.
PH115 Science of Multimedia 4 cr
This course examines the scientific and computer concepts necessary to fully understand and utilize multimedia methods. Topics include: introduction to personal computers, color science, digital imaging, analog and digital sound concepts, video theory, animation techniques, authoring software, multimedia distribution on the Internet ,as well as the testing and quality control of multimedia productions. Students utilize a variety of hardware and software packages to explore and demonstrate the concepts presented Laboratories involve individual and group laboratory experiences, which require written and/or oral reports.






