Web Site Design and Management AAS
67 Total Credits
This program combines coursework from several departments to equip students with the design, business, and computer knowledge necessary to create interactive web sites. Emphasis is placed on integrating the web into sales, marketing and recruitment for all organizations. This is the future and it is here now!
To prepare the students for an entry-level position in the field of e-commerce or web development, or transfer to a higher educational institution.
- Graduates secure a job in the field of information technology within two years.
- Graduates transfer to a higher educational institution with the appropriate number of SUNY general educational courses.
To prepare the students to interact effectively within a diverse business population.
- Students will interact effectively within a diverse student population by completing collaborative projects.
To prepare the student with the design, business, and technical skills needed to create web sites.
- Students will be able to create web sites.
- Students shall be able to understand the structure of web sites.
To train students to solve business problems.
- Students will demonstrate the use of computers as a problem-solving tool.
- Students will analyze the needs of an organization and develop a web site.
To introduce students to a variety of international business scenarios.
- Students will demonstrate an understanding of worldwide issues related to business.
- Students shall use the web to integrate sales and marketing activities on the global level.
To prepare students to gather, organize, manage, and interpret data electronically.
- Students will demonstrate the ability to derive information from data.
- Students will design and develop web sites, web pages, and multi-media presentations.
To prepare students to demonstrate information literacy.
- Students will use traditional and contemporary information technology.
- Students will identify, access, and appropriately use authoritative sources of information.
First Semester17.5 Credits
College Seminar is an opportunity for students to develop the skills necessary to improve the chances for success in the college environment. General College procedures, the fundamental notions of time management and study skills, and the specific responsibilities of today's students in a variety of local and global environments are discussed. One or more collaborative projects will be an integral part of the course. Corequisites: The course must be taken in the student's first thirty hours of study. General first year courses would usually be taken at the same time.
English 1 is a composition course. By focusing on several kinds of writing--self expressive, informative, argumentative/persuasive, and others--it teaches the student to produce the clear, correct and effective prose required in a wide variety of professions and occupations. Class meetings are a blend of lecture and discussion with frequent in-class writing activities. Conferences may be required. Readings are studied as models of good writing and for the ideas they contain. There are eight writing assignments altogether, including an in-class essay, a research-based assignment, and a business writing assignment. Prerequisites: Appropriate evaluation on the placement test writing sample, or successful completion of EN099 Introduction to College English, or successful completion of SL116 ESL4 Advanced Composition, or permission of Humanities Department Head or course instructor.
This course provides knowledge of relevant computer skills and a solid foundation in the terminology and concepts of computer technology. Experience is provided with a variety of microcomputer software applications, including word processing, electronic spreadsheets, graphics, file management, and integrated software. Concepts and terms focus on preparing for a technologically oriented society and using the computer as a tool for productivity, research, and communication.
This course introduces the principles, techniques, and technologies used to produce graphic design on the computer. The visual elements and language of graphic design are taught through the demonstration and mastery of programs and problem-solving methods. It includes becoming technically proficient in the use of software, learning the methodology of graphic design, and demonstrating problem-solving ability.
This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life.
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.
This course is designed for students who are not Office Technologies majors. The major objectives of the course are to develop touch control of the computer keyboard (eyes on copy), to learn proper techniques, and to build basic speed and accuracy. Assignments, quizzes, and timed speed drills for the basis for grading.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Second Semester15.5 Credits
This course seeks to deepen the students' understanding of human nature and the human condition through the study of ideas and values expressed in both imaginative literature and a full-length book of non-fiction. To this end, students use and develop critical thinking and language skills. They do so mainly in their attempts to raise and answer questions in their readings, discussions, and expository writing tasks, which may include exploratory writing, an academic journal, reports and essays. A library-oriented research project is required. Prerequisite: EN101 English 1: Composition or EN105 English Composition for Speakers of Other Languages
This course will provide the student with a thorough understanding of the role of operating systems in managing the basic operations of the computer. Primary emphasis will be placed on operating systems and environments used with Intel-compatible equipment but additional platforms will also be discussed. Command-line, menu-driven and graphical user interface (GUI) systems will be discussed. Topics will include managing and organizing storage devices, customizing the operating environment and controlling system startup, designing menus, memory management techniques, installing software packages, and multitasking. The course will be taught in a lecture and laboratory format. Students will be required to take exams and complete computer projects. Prerequisite: IS101 Introduction to Personal Computers.
This course introduces the principles of desktop publishing in a business environment. Students will design and produce professional quality business documents that combine text, graphics, illustrations, and photographs to produce documents such as letterheads, business cards, flyers, brochures, promotional documents, and newsletter. Prerequisite: IS101 Introduction to Personal Computers.
This course focuses on the Internet and World-Wide Web as valuable tools used in gathering and disseminating business information. It explores WWW protocols, search engines, and creation of a functional web site using a graphical user interface software program. Specifically, it includes exposure to web development programs that use features such as cascading style sheets, templates, frames and behaviors, as well as other common features like insertion and HTML editing. Internet graphics are created, optimized and incorporated into a web page as image maps and rollover images. Web site design and architecture are covered in depth, along with exposure to inserting Java, Java scripts, and other media, including streaming media, and Flash, into a web page. Prerequisite: IS125 Introduction to Multimedia Applications for Business.
This course introduces desktop publishing through desktop
computers, word processing, and page layout software as well as desktop scanners, laser printers, and high-resolution laser typesetting used to produce brochures, catalogs, newsletters, and other types of publications.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Third Semester17.5 Credits
This course introduces intermediate algebra-level knowledge and skills. Topics include exponents and radicals, polynomial and rational expressions, functions and relations and their graphs, inequalities, and systems of linear equations. Linear, quadratic, rational, and radical equations are solved. Applications are included. Prerequisite: An appropriate placement test result or MA045 Basic Math Skills or MA050 Introductory Mathematics.
This course provides an overview of networking concepts. Topics include LAN topologies, transmission media, protocols, network operating systems, and the OSI Model. Network security issues and network-to-network connections are also discussed. Through lecture and classroom demonstrations, students are exposed to the procedures involved in administering a LAN. Prerequisite: IS101 Computer Applications & Concepts 1.
This course provides an introduction to the tools needed to create and manage a web site. Topics covered include history of the Internet and the World Wide Web (WWW), how to access the WWW, identifying goals needed to create a successful web site, page layout programs, and an introduction to Hypertext Markup Language (HTML). Common Gateway Interface (CGI) scripts and legal issues of copyright on the web are discussed. Students create their own web site. Prerequisite: CI130 Programming in C++, or IS180 Internet for Business.
This course provides the student with various skills required to communicate in the industrial, business and technical settings. Emphasis is placed on the objective presentation of ideas and information. It will include the preparation of such items as formal and informal reports, abstracts, summaries, and proposals. It will include practice in the coherent organization of ideas, stylistic conventions, standard language usage and the design and decisions necessary for successful written communication. The course is taught by lecture, demonstration and in-class practice. Course assignments will include a formal report as a term project. Prerequisites: EN101 English 1 and EN102 English 2 or permission of the instructor.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Fourth Semester16.5 Credits
This course explores design concepts for the World Wide Web (WWW) while developing expertise in web-based typography, image file formats and sizes, hexadecimal color, frames, cascading style sheets, tables, and site interactivity. Emphasis is placed on the understanding of browser constraints, hypertext markup language (HTML), site planning, and site structure. Prerequisites: GC110 Digital Design or both GC141 Digital Illustration and GC142 Digital Imaging. PT207 Digital Photography may be substituted for GC142 Digital Imaging.
This course covers knowledge of the skill involved in operating a small business. It examines the necessary managerial and operational skills for proprietorship and the available resources for small business. Areas covered include self-assessment, planning, decision-making, legal forms of business, record-keeping, business insurance, taxes, financing, advertising, and promotion. A realistic business plan is developed.
This course emphasizes the basic principles and practices of international marketing. Techniques and strategies of operating in a global environment are a primary focus. Areas of concentration include the international legal environment, foreign business customs, political systems, and the U.S. roles in global relations. Prerequisite: BM120 Principles of Marketing.
This course will enhance the knowledge of the student who is already familiar with basic database concepts. The course will focus on designing and structuring databases to meet the objectives of management. Students will use various database management systems. There will be an in-depth exploration of query capabilities and report generation. The course will be taught in a lecture and lab format. Students will take tests and complete projects of increasing complexity. Prerequisite: IS101 Introduction to Personal Computers.
This course examines the scientific and computer concepts necessary to fully understand and utilize multimedia methods. Topics include: introduction to personal computers, color science, digital imaging, analog and digital sound concepts, video theory, animation techniques, authoring software, multimedia distribution on the Internet ,as well as the testing and quality control of multimedia productions. Students utilize a variety of hardware and software packages to explore and demonstrate the concepts presented Laboratories involve individual and group laboratory experiences, which require written and/or oral reports.
Elective to be chosen in consultation with academic advisor.
Students will select from a number of electives from the Business/Management Systems, Art or Engineering, Computer and Physical Sciences Department or an internship (BM294 Business Internship could be used as a restricted elective and replace the BM150/BM212 requirement.)
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.