Art

To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program.

• Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing.
• Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college.
• Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so.

To provide opportunity for students to use technology effectively to produce effective advertising.

• Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies.
• Students will be able to successfully produce broadcast commercial utilizing production equipment.

To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.

• Students will be able to successfully produce a script and storyboard.
• Students will organize and present an effective selling plan appropriate to the product.

To prepare students to demonstrate information literacy.

• Students will use traditional and contemporary information technology.
• Students will identify, access, and appropriately use authoritative sources of information.

This course is designed to familiarize students with the theory, role, scope and practice of modern advertising. The course investigates how and why consumers respond to advertising and how persuasion motivates action. The student will explore consumer and advertising research techniques.

This course provides an introduction to the types and characteristics of vehicles which carry advertisements. These advertising media-newspapers, magazines, television, radio, etc. - and their advantages and limitations are investigated. Coursework will include lectures, discussion and problem solving.

This course familiarizes students with the designing of advertising layouts in various black and white media, as well as in color. The major emphasis will be on formulating basic design and drawing principles, with particular stress on application.

This course introduces the student to the field of broadcast advertising. Students explore the artistic and technical potential of commercial production and produce a 30-second radio and a 30-second television commercial. The class includes hands-on experience with camcorders, nonlinear video and audio editing systems, and state-of-the-art digital animation programs used extensively by the television commercial industry.

This course examines publications, direct mail, outdoor and other print advertising vehicles. Reproduction processes, utilization and the preparation for each process are discussed. The course includes student field trips to printing plants and students' creation of print layouts.

This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan.

This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting and delivering the speech based on factual material. Includes topic selection, audience analysis, distinguishing fact from opinion, outlining, gathering supporting material, use of visual support, etc. Informative, demonstrative and persuasive speeches are presented. Elements of interpersonal communication, logic and persuasion are discussed. Written reports and/or exams may be required. Prerequisites: EN101 English 1 or EN105 English Composition for Speakers of Other Languages

Elective to be chosen in consultation with academic advisor.