Art

To prepare graduates to successfully transfer to a four-year institution in a related field of study.

• Graduates of the program transfer with full junior level status to a four-year institution in a related field of study.
• At the end of the first year of transfer, the GPA of graduates transferring will be similar to those of students who were initially enrolled at four- year institutions
• The graduates¡¦ MVCC overall GPA maintained/improved at the SUNY transfer institution.

To prepare graduates to find ready employment in the Marketing Industry.

• Graduates are employed in a related field of study at 1 year after graduation.
• Graduates employed in a related field of study one year after graduation are still employed at 24 months.
• Employers are satisfied with Graduates of the program.

To provide opportunity for students to use technology effectively to produce effective advertising.

• Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies.
• Students will be able to successfully produce broadcast commercial utilizing production equipment.

To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.

• Students will be able to successfully produce a script and storyboard.
• Students will organize and present an effective selling plan appropriate to the product.

To prepare students to demonstrate information literacy.

• Students will use traditional and contemporary information technology.
• Students will identify, access, and appropriately use authoritative sources of information.

College Seminar is an opportunity for students to develop the skills necessary to improve the chances for success in the college environment. General College procedures, the fundamental notions of time management and study skills, and the specific responsibilities of today's students in a variety of local and global environments are discussed. One or more collaborative projects will be an integral part of the course. Corequisites: The course must be taken in the student's first thirty hours of study. General first year courses would usually be taken at the same time.

English 1 is a composition course. By focusing on several kinds of writing--self expressive, informative, argumentative/persuasive, and others--it teaches the student to produce the clear, correct and effective prose required in a wide variety of professions and occupations. Class meetings are a blend of lecture and discussion with frequent in-class writing activities. Conferences may be required. Readings are studied as models of good writing and for the ideas they contain. There are eight writing assignments altogether, including an in-class essay, a research-based assignment, and a business writing assignment. Prerequisites: Appropriate evaluation on the placement test writing sample, or successful completion of EN099 Introduction to College English, or successful completion of SL116 ESL4 Advanced Composition, or permission of Humanities Department Head or course instructor.

This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.

This course provides an introduction to the types and characteristics of vehicles which carry advertisements. These advertising media-newspapers, magazines, television, radio, etc. - and their advantages and limitations are investigated. Coursework will include lectures, discussion and problem solving.

This course is designed to familiarize students with the theory, role, scope and practice of modern advertising. The course investigates how and why consumers respond to advertising and how persuasion motivates action. The student will explore consumer and advertising research techniques.

SO101 is an introductory sociology course. Its main objective is not to make sociologists, but rather to give an understanding of and a feeling for the society in which we live. The concepts and theories discussed in this course relate to humanity, its culture and society, to those forces which contribute to the smooth operation of this society as well as those forces which contribute to conflict and social problems. Key topics include culture, socialization, stratification, population and patterns of social organization. Various forms of media will be used to present the topics of this course.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

This course seeks to deepen the students' understanding of human nature and the human condition through the study of ideas and values expressed in both imaginative literature and a full-length book of non-fiction. To this end, students use and develop critical thinking and language skills. They do so mainly in their attempts to raise and answer questions in their readings, discussions, and expository writing tasks, which may include exploratory writing, an academic journal, reports and essays. A library-oriented research project is required. Prerequisite: EN101 English 1: Composition or EN105 English Composition for Speakers of Other Languages

This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting and delivering the speech based on factual material. Includes topic selection, audience analysis, distinguishing fact from opinion, outlining, gathering supporting material, use of visual support, etc. Informative, demonstrative and persuasive speeches are presented. Elements of interpersonal communication, logic and persuasion are discussed. Written reports and/or exams may be required. Prerequisites: EN101 English 1 or EN105 English Composition for Speakers of Other Languages

This course introduces the student to the field of broadcast advertising. Students explore the artistic and technical potential of commercial production and produce a 30-second radio and a 30-second television commercial. The class includes hands-on experience with camcorders, nonlinear video and audio editing systems, and state-of-the-art digital animation programs used extensively by the television commercial industry.

This course examines publications, direct mail, outdoor and other print advertising vehicles. Reproduction processes, utilization and the preparation for each process are discussed. The course includes student field trips to printing plants and students' creation of print layouts.

This course familiarizes students with the designing of advertising layouts in various black and white media, as well as in color. The major emphasis will be on formulating basic design and drawing principles, with particular stress on application.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

The applications of data processing equipment to solving media problems is accomplished in this course. Media problem simulation is accomplished using the DONMAR simulator. Students will be evaluated through attendance, class participation, quizzes, program and project assignments and a final examination. Prerequisite: MD151 Fundamentals of Media, or permission of the department head.

This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan.

This course introduces television and radio programming and audiences, media rate structures, and related material. Reproduction processes in broadcasting are discussed. Students will create broadcast commercials. The course involves student field trips to radio and TV stations.

This course introduces probability and statistics. Topics include graphs, tables, frequency distributions, measures of central tendency and dispersion, normal distribution, correlation and regression, probability, and inferential statistics. This course is available in two formats: lecture only, or lecture plus laboratory using technology. Prerequisite: An appropriate placement test result or MA045 Basic Math Skills or MA050 Introductory Mathematics.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life.

This course increases appreciation and interest in human interaction with other organisms and with the physical environment. Topics include basic ecological concepts as well as human impact on the earth with an emphasis on selected environmental problems (i.e. natural resource use, pollution, wildlife conservation, agriculture, hazardous waste etc.). The laboratory component supplements lecture topics by providing practical experiences. Field experiences are required.

This course analyzes media costs, media buying problems, intermedia comparisons, and overall media strategy. Students will solve media problems based upon marketing, advertising and budget considerations. Prerequisites: MD151 Fundamentals of Media.

This course includes a study of the fundamental functions attributed to the sales management position in a business enterprise. It provides a better understanding of the nature and importance of the sales organization. Prerequisite: BM 264 Professional Selling.

This course considers the function of the advertising manager and the art director in developing an integrated communications campaign. The emphasis is on individual and team solutions and cases and problems. Prerequisites: MD140 Principles of Advertising, MD141 Copywriting.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.