Art

To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program.

• Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing.
• Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college.
• Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so.

To provide opportunity for students to use technology effectively to produce effective advertising.

• Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies.
• Students will be able to successfully produce broadcast commercial utilizing production equipment.

To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.

• Students will be able to successfully produce a script and storyboard.
• Students will organize and present an effective selling plan appropriate to the product.

To prepare students to demonstrate information literacy.

• Students will use traditional and contemporary information technology.
• Students will identify, access, and appropriately use authoritative sources of information.

This course introduces the tools,media, and theory used in drawing for reproduction. It includes the fundamentals of perspective, the theory of light and shade, and a survey of graphic representation. Projects are executed using line, value, form, texture, space, and proportion.

This course deals with figure drawing and figure indication for layouts, comprehensive presentations and artwork for reproduction. Course work includes surface anatomy, proportions, construction and stylization as they apply to drawing for reproduction. Emphasis is on practice and theory for drawing from photographic reference and actual models.

This course introduces the elements and principles of design, including basic composition theory, graphic design methodology, and production and presentation skills. Emphasis is placed on technical proficiency in the handling of tools and materials, and the mastery of a visual language via problem-solving.

This course covers the fundamentals of typesetting and typography. It includes a study of the development of type designs, typesetting methods, type measurement, and page layout. Computers are used to prepare multi-color mechanicals while becoming familiar with one or more software programs appropriate for typesetting and page construction.

This course introduces prepress production procedures that include additional typesetting and page layout on the desktop computer, the reproduction of line and continuous tone copy, image assembly, and contact and chromacheck proofing. Prerequisite:GC121 Digital Typography.

This course covers the application and importance of color to graphic design. Emphasis is placed on the symbolic, aesthetic, and psychological aspects of color. Experimentation and flexibility of approach are stressed, as are two- and three-dimensional applications. Color theory, subtractive color mixing, and additive color mixing are explored. Prerequisites:GC110 Digital Design, or both GC111 Basic Graphic Design and GC141 Digital Illustration.

This course introduces photography and the photograph as a medium of the graphic communicator. It covers photographic principles and procedures, including how to operate a 35mm adjustable camera, develop black-and-white film,make contact prints, and enlargements.The aesthetics of the photograph, and its use as a medium of graphic communications, is emphasized.

This course introduces computer graphics and digital illustration by using desktop computers, video interfacing equipment, desktop scanners, and other devices to generate and output computer graphic images.

This course introduces digital imaging technologies impacting graphic communication. It explores the potential of imaging software, scanners, dye sublimation printers, and other technologies. The use of digital media and the creation of computer-based imagery is emphasized. It is balanced between aesthetic potential and technological mastery. It covers input image and text, and how to combine and manipulate those visual elements.